Road Finch Press
STOCKTON — Pedro Avila wanted to develop a form of advertising that grabbed people’s attention and reached them on a personal level. So, he combined a billboard with a bicycle and in May 2014 launched Road Finch, a mobile billboard advertising business headquartered in downtown Stockton.
The zebra finch is a small songbird, native to Australia, but with striking looks: males sport a bright orange beak and orange and black markings.
Good Day Sacramento
A new business is helping small businesses with low prices on good advertising.
Pedro Avila practically lives on the road. For the past decade, he’s been in the transportation industry, driving everything from armored cars to transport trucks and delivery vans. But despite all that time behind the wheel, he barely paid attention to the thousands of billboards he cruised past. He wondered if there were a better way to advertise, a marketing model that would allow for more one-on-one interaction.